Digital Marketing
Learn the core marketing skills businesses pay for, then package and sell them as a service.
Practical marketing fundamentals covering social media, SEO, copywriting, email, local business marketing, lead generation and analytics, followed by how to build a portfolio and sell marketing services to small businesses.
Define the customer, the offer, the message and the channel, and write a one-page marketing plan.
Create a content strategy, calendar and posting system for a small business account.
Do keyword research, on-page SEO and local SEO so a business can be found on Google.
Write clear, persuasive, honest copy for websites, ads and emails using proven frameworks.
Set up a compliant email list, a welcome sequence and a regular newsletter that drives repeat sales.
Help local businesses win nearby customers with Google Business Profile, reviews, community and simple offers.
Design simple lead-generation systems (offers, landing pages, forms and follow-up) for service businesses.
Set up analytics, define conversions, and produce a simple monthly report a business owner understands.
Create 3 case studies showing strategy, execution and real (or clearly labelled sample) results.
Package, price and sell monthly marketing services to small businesses, and retain them with reporting.